They should partner up with Myspace to sell their music downloads. iTunes or Myspace would never let this happen, but they (Apple) could push it in a real slick way. They could just ask Myspace to forward their downloads through iTMS. By forward, I mean that Apple would be a clearinghouse of sorts for Myspace music downloads. They would hold a digital copy of the catalog and only allow downloads through some sort of encrypted API that allows users to purchase the music on Myspace’s mobile application, and have it downloaded and integrated into iTunes.

The question is who stands to lose money? iTMS could suffer because they have made it easier for a competitor to enter the market (on their device no doubt!). Myspace could be suckered into paying too much. I propose just one cent of the purchase should go to Apple. They would be able to make a profit on a few million songs I’d think. The electronic music download market is primed (current economic times excluded, of course) and it could produce more opportunities like this. It could allow any competitor to plug into Apple’s user-base. Apple must do something to compete too. Google Android is just around the corner – it could do this for free (as in speech).

The songs would integrate into the iPod/iPhone and iTunes and create a harmonious experience for the end users and Apple can tax every download that goes through their device. Why not try it? Then get the competitors to do it too and then you have money coming in from every angle. And most companies, I would think, would love to tap into the iPhone user’s wallets.

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