Kinda Lame

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This story caught my eye because they put torrent in quotes, like torrent sites don’t exist;

For those of you too busy downloading the entire Beatles catalogue to check out entertainment news, the second-to-last “Harry Potter” movie debuts Friday.

The first 36 minutes of the film are already online, circulating on a number of “torrent” sites, which help users download sometimes- pirated media files. The leaked chunk of the movie is raising some interesting questions. Among them: Will the film actually do better because a portion of it has been leaked online?

One blogger goes further, asking if Warner Bros. Entertainment, which made the film and shares a parent company with CNN, leaked the clip on purpose

“Warner Bros. Pictures is usually none too fond of leaks, especially if a film gets out before it premieres in theater,” writes Ernesto, editor-in-chief of the site TorrentFreak.com

The TorrentFreak editor doesn’t realize, I guess, the extreme amount of correlation between a movie being distributed by Warner Bros. and the likelihood it will show up on torrent sites before being released. Now I didn’t say causation – I’m not going to just say that Warner does this – but it seems odd. Then it seems odd that the news organization who is also part of their parent company would be running this as one of their top stories.

I’m just going to suggest that they may not have leaked the beginning of the movie – but they want you to go out and find it, watch it and want more. Because this is the perfect trick to pull on Potter fans. They won’t be happy with watching even half of it – and if the fans are not sure if they want to get out to see the movie some leaked footage is a great way to have them salivating for more. If it’s good enough – and God damn do people love their Harry Potter.

If I had a dollar for every Warner Bros. screener I’ve seen offered online I’d be a rich man. I think this is more of the same, guerilla, viral marketing. Otherwise they wouldn’t be pushing a news story on it – they might have kept quiet.

Quote and story via CNN News (who is in the umbrella of companies that Warner Bros. is also a part of..) @ http://m.cnn.com/primary/_nzxmS3-in6b0iFBoA

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… If you haven’t seen this yet I guess.